The world-wide triathlon community
has received an amazing gift. The gift was the Olympic debut of the
sport. It was given by the dedicated athletes who trained for years
and raced their hearts out, giving us an incredibly exciting competition
in both the men’s and women’s events. It was given by NBC, who gave
the new sport almost undue prominence by showing both races in prime
time Saturday and Sunday evening slots in a country where the sport
is still relatively obscure. And it was given by the local Sydney
Olympic Organizing Committee, the ITU, and its local race organizing
committee who located the event in such a spectacular and well-known
venue that it couldn’t help but be the center of attention for that
first opening weekend of the games.
There was quite a group of
athletes assembled for this monumental time. There were 48 women and
52 men. Certainly the elder statesman of the sport was Rob Barel of
the Netherlands. At 42 years old he was 7 years older than the next
oldest male competitor. After 18 years in triathlon he had competed
in 261 races in 31 countries with 120 wins including Long Distance
Worlds and the European Championships. How fitting that the Olympics
were his final race before retirement. The oldest women were the famous
Mouthon twins, Beatrice and Isabelle, of France, true veterans of
the sport also.
So there I was glued to my
television set as Sheila Taormina blazed through Sydney Harbor way
out in front of the rest of the field. As she ran into T1 grinning
from ear to ear, right arm high in the air waving to the enormous
crowd, the cameras captured one of the most precious moments of the
Olympic Games. Her unbridled joy at that instant was so evident and
powerful that her smile is indelibly etched in my memory forever.
She was a veritable poster child for Olympic Triathlon. I had inadvertently
checked my email that morning. I meant to skip it and be in suspense
for the tape-delayed broadcast, but I knew the outcome ahead of time
after all. It didn’t matter one bit. There was so much to watch and
be excited about: the beautiful venue, challenging course, crowds
lining the whole route (some estimates counted 300,000, and that doesn’t
include ticket holders in the stands!) and “our” girls gamely putting
up one hell of a fight. The coverage was great. It had NBC’s melodramatic
Ironman stamp all over it, but this time it was more appropriate than
ever. Lisa Lax, coordinator of NBC’s Ironman broadcast, and the voice
of Al Trautwig made the presentation com-fortably familiar to longtime
triathlon viewers.
The amount of coverage was
a pleasant surprise, too. We had all hoped for some decent exposure,
but didn’t expect to see most of the race unfold start to finish.
There was nearly an hour of time devoted to the women’s race. The
men’s race had less total time and more interruptions, but it still
was close to 40 minutes of air time. We can probably give a measure
of thanks to Mike McCarley, NBC’s PR man, who just happens to have
left that same position at USA Triathlon earlier this year. It is
good to have friends in high places.
Millions of Americans now know
what triathlon is for the first time. Nothing else could have accomplished
that. That’s quite a gift.